In 2021 the Canarina Foundation launches “Conecta”, a socio-educational pilot project conceived as a set of objectives and actions that start from environmental awareness and communication to create networks of social transformation of the community in favour of sustainable development and circular economy.

It is a project that starts at school, but integrates everything around it, seeking to implement environmental awareness strategies for the inhabitants of the neighbourhood of La Cuesta, in the municipality of San Cristóbal de La Laguna, chosen for this initial pilot experience.

The project uses a participatory methodology, based on dialogic learning with the educational community and inclusive practices to achieve, at the same time, efficiency, equity and social cohesion, adapting to the reality of the different interest groups in the neighbourhood and attending to the different population strata: children, young people, citizens in general, the commercial and catering sector, as well as local groups and associations.

To this end, in the first phase, a local information campaign has been designed with the aim of making residents aware of environmental problems and modifying their behavioural habits in accordance with greater responsibility and the need to actively participate in the search for common solutions that are more respectful of conservation and environmental protection, with the understanding that the circular economy also represents added value and a commitment to the future.

Environmental awareness is thus transformed into a tool for creating a cohesive social fabric, in line with the Sustainable Development Goals (SDGs) set out in the United Nations 2030 Agenda.